You can then: target subscribers differently depending on their engagement and interests.
Mailvivo is the perfect pay-as-you-go solution for businesses, non-profits, retailers and agencies that don't want high recurring costs for their email marketing sends.
The top 3 ways to grow subscriber engagement
The biggest reason for people unsubscribing from emails or unfollowing from social is because they find the content irrelevant.
Mailvivo solves this problem by enabling you to deliver Dynamic Content that is tailored to people's interests, no technical skills required!
This makes for communications that engage customers and take less time to produce.
Response rates for dynamically personalised campaigns sent by Mailvivo clients are up to 8 times higher than static content campaigns sent to the same audience. Opt out rates average under 0.5% for personalised content marketing programs.
Your email subscribers and landing page visitors are not statistics, they're individuals.
Mailvivo's Engagement Index technology processes your subscribers into high, medium, low and zero engager segments to present customer groups ready for targeting.
Know that when you click Send your carefully crafted message is going to the right person.
Using data gleaned from actual campaigns for online clothing retailers over the period of one year, Mailvivo clients who used campaigns targeted by engagement saw an average ROI of 7211% compared to 2155% for non-optimised campaigns.
One of the challenges with sending emails is knowing when is the best to time to send.
With just one click, Mailvivo users can select to optimise their delivery with Best Time Send, that automatically determines when each individual subscriber will receive their email based on their recent activity history.
Clients use this feature to generate an uplift in response rates.
Using this technique Mailvivo ran an experiment sending out optimised and non-optimised newsletters to the same subscriber group over a 4 month period. Click rates for optimised newsletters rocketed by 84%. Open rates were lifted by 36%.