: charity case study

The Baptist Union of Great Britain delivers more interactive, engaging communications with help from Mailvivo

The Baptist Union of Great Britain is a Union of independent local churches, associations and colleges in England and Wales. It is foremost a mission agency, aiming to encourage, support and develop effective strategies in evangelism; to develop a distinctive Baptist identity; and promote the sharing of people, money and other resources.

  • Needs

    From its central base in Didcot, Oxfordshire, the Baptist Union of Great Britain uses email as a convenient, efficient, cost effective and fast way of interacting with churches within the Union.

    Chris Hall, communications editor at the Baptist Union of Great Britain comments,

    it is a priority for us to communicate regularly and professionally so as to stay connected to as many ministers, church secretaries, treasurers and key position holders as possible communicating to them on a variety of topics such as resources of interest, events and changes in government legislation.

  • Price

    In looking for a better email newsletter solution, the Baptist Union of Great Britain found that the flat-rate pricing model appealed to their requirement to send regular messages across multiple audiences.

    all-in-all Mailvivo provided the most convenient and cost-effective way of interacting with all our subscribers

  • Service

    The ability to engage with knowledgeable people in the UK was a key requirement. Mailvivo's combination of responsive and proactive support has helped the Baptist Union of Great Britain get the most out of the new opportunities presented through their use of the Mailvivo platform.

  • Features

    The opportunities for dynamic content enabled the Baptist Union of Great Britain to automatically tailor newsletter content for their internal and national audiences. Mailvivo's dynamic content feature enables one email to have bespoke content delivered to each subscriber with a matching profile.

    Chris adds that,

    the dynamic content feature has saved us a lot of time.

    In addition, the ability to manage subscriber membership across multiple lists provided the level of sophistication required to maintain good subscriber relations given the number of different communications being managed.

  • Solution

    The Baptist Union of Great Britain have been able to adapt the dynamic email templates to their needs, linking in data capture forms to their website.

    Mailvivo have really helped us to develop our newsletters and raise our creative potential. The feedback from readers have been that they are attractive and easy-to-use. We are looking forward to working with Mailvivo on a digital strategy to engage with people across social media platforms

    Chris Hall, communications editor, Baptist Union of Great Britain

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