- Fire Fighters Charity
From its headquarters in Basingstoke, Hampshire, The Fire Fighters Charity provides local and remote support throughout the UK via telephone or the web. As such, they need the resources and the right strategy to reach their targets all over the UK. One of its major business needs on an ongoing basis is to raise as much money as possible to meet their aim of helping 16,000 beneficiaries by the start of next year. In order to meet this goal, they need to raise an extra £6 million per year.
Tom Merrifield, marketing manager at The Fire Fighters Charity notes that,
our main requirement is to raise money and awareness for the services that we provide so people can contribute to our cause.
Mailvivo's no contract pricing model and scalable solution appealed to the Fire Fighters Charity.
We needed to market in the most cost effective and efficient way and that is where Mailvivo has come in. With Mailvivo, we are able to contact thousands of potential donors and beneficiaries at very low cost
The Fire Fighters Charity needs to communicate with a number of target audiences. The charity needs to sell from its online shop, raise funds and distribute the latest charity news to stakeholders. All of these communications need to be branded differently. To this end the Mailvivo technicians worked with the charity to set up an email template that could be quickly and easily modified for use across all of these areas.
The Fire Fighters Charity chose to work with Mailvivo to establish a professional and effective email brand. They developed a programme of regular emails, automatically segmented to help the charity communicate with its separate target audiences.
Tom Merryfield believes that Mailvivo's unique offering confers the right benefits for the charity to meet its goals. Mailvivo also offers the charity, full accountability for their solutions; the charity is able to identify which customers have received and opened their emails. The system can also measure sales conversion rates to show how successful particular campaigns have been.
The amount of statistics offered in order to reflect the effectiveness of campaigns is impressive. The fact that we have relatively meagre resources as a charity means that we need to justify any activity that we undertake and make sure we are using resources and both time and money effectively. We are able to track effectiveness using Mailvivo and establish that it does indeed drive traffic to our site, make the telephone ring and making people register for our upcoming events.
Overall, Mailvivo is an excellent, measurable and cost effective method of communication.
Tom Merrifield, marketing manager, The Fire Fighters Charity
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