A true on-demand solution should offer a no set-up fee approach and Mailvivo does just that. You can simply click to try it now and get started within minutes, building an email and tailoring it to your brand.

However, when you consider the very nature of email marketing there are some important aspects to consider when setting up a communication channel that delivers the value of your brand with each message.

Firstly, the concept of having a highly flexible template already styled in your own identity and one that allows you to build multiple communication types without having to worry about design or HTML is a huge bonus. Mailvivo offers personalised and bespoke designs to suit every requirement.

Secondly, consider that if you were building a house you would be highly likely to construct solid foundations first. The customer data uploaded to each account acts as the foundation of any successful campaign. Poorly organised data will limit your ability to fully exploit all the features available in a platform like Mailvivo. We offer a database configuration service that takes your data and segments it intelligently inside your Mailvivo account. Once the solid foundation has been laid it provides the bedrock for success as the database grows.

Thirdly, I am not sure I know of anyone driving on the roads who has not passed their driving test in the company of an instructor! Training, even at a basic level, is essential and should be available to any new user. Whilst most users of any given application only use 30% of the available features, the critical issue is knowing which of those 30% of features will provide the most benefit. This is typically the missing link in running successful campaigns because the knowledge is not there on what may work better.

At Mailvivo we provide detailed training sessions for power users, complementary system walkthroughs for novices as well as a friendly email consultant who gets to know you and your priorities.

answer provided by Mark Gooding, Business Development Director @ mailvivo