Email Marketing for Agencies
You can design beautiful websites, innovative and original print, plus you can write mind-bending awe inspiring copy. Want to move on and design winning emails that get results? Deliver, target and track those emails with performance based reports for your clients.
We will give you all this, whether you are managing email marketing programs for your clients, or just need to give them the tools to send the gorgeous emails you create for them. Design it, send it, track it and get paid for it – it is just an armchair ride away as Mailvivo does the hard work.
Things to consider
Import, Export, Upscale, Downscale. Import email designs as HTML or mailing lists with permissions relationships intact to make sure you don't send to opt-outs. Export the information you need and the new contacts you have acquired. Unlimited lists and unlimited emails means upscaling to handle demand is easy. Adjust your subscription levels when needed to suit your client requirements.
Custom Templates. By asking Mailvivo to create a custom template we can take your ideas, designs, brand elements and convert that into a re-usable dynamic template, pre-tested across all major email readers, that gives you complete control over the presentation and content of your client's email communications.
Tracking is a Doddle. You can either use our own tracking (out of the box, ready to use) or use your own such as website tracker tools like Google Analytics. Our own tracking offers micro-level insight; you will know what each and every subscriber is doing with your email. You can even track how much your emails are making your clients with our advanced conversion tracking and return on investment (ROI) reports.
Mind Boggling Reporting. We offer micro-level reporting, for those extra demanding clients! If they want to know who clicked on their link, at what time, how many times and where in the email they clicked, Mailvivo can tell you. Scary, eh?
Support as Standard. We are here very working day to support you over phone and email and we will even ring you back! If you need help, we are here to sort it out in minutes, not days. We have extensive knowledge in the industry, and we are happy for you to pass it on to your clients.
Multi-Brands in Single Accounts.. Within one account, you can have as many as five different brands if you want to offer clients a fully managed service. There are no restrictions on the amount of emails, no restrictions on the amount of mailing lists. No one will even know you are operating from Mailvivo if you don't want them to know, it is completely up to you.
Control those clients
With Mailvivo, you have the ability to control everything from one single account; multiple sending domains, multiple lists, multiple brands – it is all nicely separated for you in your account. Best of all you don't have to let your clients in to mess it all up.
But what if you're not doing completely managed sends? If your client wants you to design the email, but wants the control over their account – then give them one! All you will need to do is give us a call, ask for another account for your client and we will get the ball rolling.
Let them loose in their own account with the email you designed for them. We can even offer them support, as they will have their own paid-for account. Now that's some work off your back.
Performance based reporting & analysis
All this designing and sending is great, but you will need to show your clients just how amazing you really are. Our reporting features are standard; they work without you having to set up anything at all – other than creating the email of course!
Once sent, Mailvivo goes into a frenzy of numbers and algorithms to show you who clicked on what, who was the most responsive, which email worked best, which links were the most popular, who didn't get the email and why, how much people spent and which link drove the most sales, performance over time, overall campaign performance or individual email performance. This list could go on forever! Basically, Mailvivo knows what’s going on, you just need to ask it!
Finally export it, write your name on it, and post it to the client. That's another report done from the comfort of your office chair.
Push the envelope (pardon the pun)
Email marketing definitely is not about blasting emails, in fact that B word shouldn't be used. Instead, be intelligent! No one likes a know-it-all, that is unless they can deliver incredible results.
Give your clients the power to be able to send targeted emails, with relevant content for each and every subscriber. With dynamic content & segmentation you are able to send one email in as many content layout combinations as you can think of, only showing what is relevant to each and every subscriber.
Get closer to your subscribers using personalisation: one button will allow you to send a personally written email to as many opt-ins as you want. If you have the data, you can put it in your email with amazing results. Nothing says it more than a warm hug in an email from someone that actually knows your name and what interests you.
Group dynamic content, segmentation and personalisation together, and you have a better email marketing campaign than your client could have ever imagined.
In summary, Email Marketing for Agencies is all about utilising the comprehensive Mailvivo toolset to give your clients what they want; results!
www.mailvivo.co.uk
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Mailvivo is a trading name of Gooding Business Solutions Ltd.
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