mailvivo | the email engagement people | e-marketing success toolkit

Themed template library

Our selection of themed templates makes it easy for you to select the type of email you wish to produce be it an e-bulletin, newsletter, welcome email or straightforward letterhead type design.

Controlled, yet flexible editing, means you can't break our templates. There's no drag & drop mishaps to worry about, and we'll handle all the HTML stuff. Just focus on arranging your own content by adding copy, images and links.

Dynamic content

Dynamic content in Mailvivo is the ability to only display relevant content to those subscribers with matching interests. Create one universal email and Mailvivo does the rest by presenting each subscriber with their own personalised copy.

Use this neat feature to enhance the ROI of your email marketing program. Keep subscribers engaged and active with highly targeted content without the effort.

Data management suite

Import and export your data in seconds. A compete set of tools (import from Excel, opt-in forms, add individuals) to allow you to fully align your internal systems with the data held inside your Mailvivo account. Permissions are ringfenced to ensure opted out and undeliverable contacts are not overwritten.

Each subscriber is provided with their own online preferences area that handles subscribes and unsubscribes.

CRM/E-Commerce data sync

Automatic data import allows us to interface with your eCommerce or CRM system so that data can be imported straight into Mailvivo in a timely manner using FTP protocols.

Authenticated email delivery

Every email sent out from the platform is digitally signed with authententication technology (SPF v2, DKIM, Domain Keys & Sender ID) to help you get the best possible opportunity to reach the inbox.

Coupled with whitelisting at ISPs such as Yahoo (that handle 60% of the world's email infrastructure) it is a powerful combination that dramatically enhances the prospect of inbox delivery.

Triggered campaigns

Triggered campaigns can be used in really inventive ways, from sending a simple 'opt-in welcome' or 'order thank you' emails to implementing a subscriber engagement strategy that sends out a series of intelligently timed emails.

Intelligent timed sending

Deliver your message at the predicted day and time when each individual subscriber is engaging with their email.

Mailvivo uses a predictive model, based on observed behaviour, to target your message in a more timely way than traditional sends that fail to treat each subscriber as an individual.

Multi-variant testing

Perfect the content and presentation of your email campaigns in real-time by sending up to 6 variations of offer content to slices of your database.

Once the system finds the winning trend it then delivers best performing email automatically, even applying send time optimisation to help it reach the inbox when the majority of your subscribers are online.

By adopting real-time multivariant testing you will see ROI and clickthrough rates increase without anything like the effort normally associated with traditional split testing techniques!

Conversion/Goal tracking

Conversion tracking allows you to determine if a subscriber has performed the action you want them to perform such as filling out a response form or purchasing a product. Tracking conversions is an essential part of an effective email marketing strategy.

ROI tracking & reporting

Move on from simply tracking conversions to determining the orders, total revenue and number of items purchased by customers who have clicked on their emails.

Track revenue generation back to the most effective links inside your emails to learn what works best. Use additional ROI reports to extract the key data and feedback the results to management.

Behavioural targeting

Increase the effectiveness of your campaigns by targeting subscribers based on the links they have clicked, the email they have opened, the products they have gone on to buy, etc.

Use dynamic segments to attain real-time views on your database and identify key behaviour trends. Target campaigns better with techniques such as suppression lists to send an email, for example, to everyone that clicked but did not buy.

Outlook plug-in (Coming in mid-2010)

Send emails direct from your Outlook 2003 or 2007 software and have them fully tracked by Mailvivo. Gain invaluable insight on every email you send.

Ideal for B2B lead nurturing programs where you want to mix individual, small group mailings along with scheduled bulk campaigns aimed at eliciting a response from subscribers.

Rules engine automation

The customisable business rules engine at the heart of Mailvivo Advanced and turns ordinary email campaigns into stellar performers.

It allows Mailvivo to integrate seamlessly with your internal systems and external systems like web services to create a high degree of automation within your email marketing, saving you both time and money.

Engagement toolkit

Mailvivo automatically assigns an Engagement Score to your contacts, lists and customer segments to help you identify levels of engagement at a glance.

Use the Toolkit to tweak the parameters and enhance your ability to deliver engaging, relevant email by understanding which customer groups are responding or otherwise to current messages.

Cloud hosting

As your mailing list grows, Mailvivo allows you scale infinitely using cloud hosting technology. The main benefit to the customer is that this is the cheapest method to scale their marketing programs.

Once your list goes beyond the critical mass of 25k contacts, Mailvivo applies the pay-per-send model where you only pay for the emails you send. This works well in a larger database where companies typically send more targeted campaigns to segments of the larger group.