mailvivo | on-demand email marketing service | email newsletter software

Background

• Helps over 13,000 men, women and children from the fire community each year.
• Aim to meet objective of helping 16,000 beneficiaries by the year 2011.
• Separate audiences for corporate, fundraising, rentals, lottery, services and online shop.

Challenge

• Establish a professional and effective email brand.
• Raise money and awareness for the services provided encouraging contributions.
• Develop a programme of regular emails segmented by audience.

Solution

• Measurable and cost effective method of communication.
• Multi-branded communications targeted by audience.
• Drives web traffic, event sign-ups and offline response.

Testimonial

• Tom Merryfield, Marketing Manager, Fire Fighters Charity.
  

  "We rely on Mailvivo to power all of our e-marketing, newsletters and e-bulletins. The template they provide can be easily modified to suit all of our branded emails. Additionally, the no contract pricing policy allows us to invest as necessary rather than being forced to into a rigid structure. The Mailvivo tracking system also allows us to measure our ROI, making it easy for us to be fully transparent about our spending."