mailvivo | on-demand email marketing service | email newsletter software

Background

• Otto UK group operates Grattan, Freemans, Kaleidoscope, Montage home shopping brands.
• Clearance division sells surplus stock from the Mail Order brands.
• New websites launched in 2008 to drive clearance sales online.

Challenge

• Launch new sites effectively and drive immediate custom.
• Implement a quick, easy to use solution, fully integrated with e-commerce operations.
• Template flexibility to send out a variety of marketing communications on-demand.
• Provide a resource light, low maintenance solution.

Solution

• Multi-branded templates allows marketing team to put together marketing materials easily.
• Email communications created within a few clicks to the full division's database.
• Scaleable communications platform that drives instant response on each send.
• High traffic, high conversion rate, revenue generating results.

Testimonial

• Clare Thomson, Merchandise Manager, Otto Group Clearance Division UK retail.
  

  "Mailvivo provides us with a fantastic way to drive customers to the new websites, We have seen a superb response to our email marketing activity. It is exciting to see how quickly consumers act on our emails - we notice huge spikes in web traffic after every campaign. More importantly, there is a high conversion rate, which means the service really is driving sales."