mailvivo > showcase | client success story

Background

Otto UK group operates Grattan, Freemans, Kaleidoscope, Montage home shopping brands.
Clearance division sells surplus stock from the Mail Order brands.
New websites launched in 2008 to drive clearance sales online.

Challenge

Launch new sites effectively and drive immediate custom.
Implement a quick, easy to use solution, fully integrated with e-commerce operations.
Template flexibility to send out a variety of marketing communications on-demand.
Provide a resource light, low maintenance solution.

Solution

Multi-branded templates allows marketing team to put together marketing materials easily.
Email communications created within a few clicks to the full division's database.
Scaleable communications platform that drives instant response on each send.
High traffic, high conversion rate, revenue generating results.

"Mailvivo provides us with a fantastic way to drive customers to the new websites, We have seen a superb response to our email marketing activity. It is exciting to see how quickly consumers act on our emails - we notice huge spikes in web traffic after every campaign. More importantly, there is a high conversion rate, which means the service really is driving sales."

Clare Thomson, Merchandise Manager, Otto Group Clearance Division UK retail.

mailvivo | on-demand email marketing service | email newsletter software

UK division generates huge increase in online sales from email

Otto Group success story.

Background

Challenge

Solution